Client Questionnaire | Intrinsic Designers

Business & Goals

What is the name of your business?

What products or services do you offer?

In a few sentences, how would you describe what your company does to someone who has never heard of it?

What is the main goal you want your new website to achieve?

Select all that apply

Generate leads or salesBuild brand awarenessShare information or educateProvide customer supportShowcase a portfolioOther

What specific action do you want visitors to take when they land on your site?

How will you measure whether the website is successful?

e.g. number of inquiries, online sales, sign-ups

Do you have an existing website? If so, what do you like and dislike about it?

Target Audience

Who is your ideal customer?

Age range, location, interests, job role, etc.

What problem does your audience have that your business solves?

How would you rate your audience's comfort with technology?Very comfortable (tech-savvy)Somewhat comfortableNot very comfortable (prefers simple, guided experiences)

What devices do you expect most visitors to use?

Mobile phones

Desktop or laptopTabletsA mix of all

Is there anything unique about how your audience makes decisions or searches for services like yours?

Design Preferences & Branding

How would you describe the personality of your brand?

e.g. professional, playful, bold, minimal, luxurious

Are there specific colors you want us to use or avoid?

Do you have any images, icons, or photography you'd like us to feature?

If so, we can obtain them from you later.

Content & Features

Do you already have written content for these pages, or will you need help creating it?

Will you need to update the website yourself after launch?

If so, how often and what type of updates?

e.g. payment systems, CRM, email marketing, booking software

Technical Requirements

Do you already own a domain name?

If yes, what is it?

Do you currently have web hosting, or will you need us to arrange it?

Do you have any accessibility requirements or compliance standards to meet?

e.g. ADA, WCAG, GDPR

Are there any specific performance or security needs we should know about?

e.g. high traffic, sensitive data handling

Timeline & Budget

When would you like your website to launch?

Is there a specific deadline or event driving this date?

Are there any known milestones or phases we should plan around?

Who will be our main point of contact during the project, and who has final approval on decisions?